Don't make me think
Don’t Make Me Think, Revisited / Steve Krug

One of the classics in the domain is a must-read for designers and strategists, presenting web ergonomics in a very accessible (and frankly hilarious) way.

Good strategy bad strategy
Good Strategy, Bad Strategy / Richard P. Rumelt

Written by one of the masters in the field, this book demonstrates the development of an effective strategy through examples ranging from business to war strategies.

Universal principles of design
Universal Principles of Design / William Lidwell

The great classic of Design: all the principles of good ergonomics for (usability) products are detailed in this book. A must-have for every designer.

Expérience utilisateur mobile
Expérience utilisateur mobile / Amélie Boucher

A thorough book that offers a decryption of mobile user experience through practical examples. Great analysis of what works and what doesn't (and why), with detailed explanatory showcases.

Building a story brand
Building a Storybrand: Clarify Your Message So Customers Will Listen / Donald Miller

The author offers a method to create a story with the hero being your user. The method is covered in a thorough manner with detailed steps. Very nice to listen to in audio version!

100 things every designer needs to know about people
100 Things Every Designer Needs to Know About People / Susan Weinschenk, Ph. D.

How do people think? How is a decision made? How does visual memory works? How is a purchase motivation created? Everything is applied to the design.

Positioning the battle for your mind
Positioning: The Battle for Your Mind / Al Ries

Everything about the positioning of a brand: how to build and maintain it, recognize its strengths and weaknesses. But also: how to gain market share. Some of the examples are local and old, but still a good read.

This is marketing
This is Marketing / Seth Godin

Another inspiring book from the Master himself. More than anything else, it is about empathy, since "Marketing is the generous act of helping others become who they seek to become". Marketing has and is still changing, this book helps us keep up.

Building distinctive brand assets
Building Distinctive Brand Assets / Jenni Romaniuk

One of the rare books about brand assets and the creation process of a strong visual identity, with a data-driven approach. The book is divided into 3 sections: creation, implementation and management.

High output management
High Output Management / Andrew S Grove

The knowledgeable and generous Andy Grove, late CEO of Intel, shares his theories and insights, so to help managers to be best at their task. It is indeed a bit old, but the result-oriented solutions are still valid.

Blink : The Power of Thinking Without Thinking / Malcolm Gladwell

Decisions are made in an instant: what is happening in this moment? Are decisions predictable? (spoiler: YES). Is there a way to manipulate people into a decision?

Hooked / Nir Eyal

The book explores the mechanics, economics and ethics of technological products that attract us. It also and above all offers a framework for considering the ethics of what has the potential to become an instrument of manipulation.